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• 2025/09/03
Why Social Media Advertising Isn’t Working Like It Used To?
Major concern for advertisers in 2025: the decline in effectiveness of social media advertising—and how this shift is impacting not just brands, but the platforms themselves.
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Let’s dive into some context. Global ad spending on social media is forecasted to hit $276.7 billion this year. In 2025 alone, $230 billion will be spent—marketers are putting serious money into these platforms.
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